Dye-free & hypoallergenic. Make the most of time spent with your baby with Baby Magic Moisturizing Baby Lotion with The Original Baby Scent. Gentle, fast-absorbing emollients soften and help protect baby's skin from dryness by adding a layer of moisture that acts like baby's natural oils, leaving baby's skin soft, smooth and smelling baby-fresh. Dye-free and hypoallergenic, so it's non-irritating to baby's delicate skin, and pH-balanced and sensitivity-tested. Nobody babies your baby's skin better than Baby Magic.