New look. Same great taste. 40% less fat than the leading regular fried potato chips. See nutrition information for sodium content. Toasted not fried! Be one with cheddar and have fun with your chips; toasted not fried of course. With a cheesy taste you won't forget, it's a party in a bag just waiting to happen. Starting with wheat grown in the North American heartland, we toast our crispy-crunchy snacks to perfection. They're made with 40% less fat than the leading regular fried potato chips and with a whole lot of fun! Visit us at: ritzcrackers.com or call weekdays: 1-800-622-4726. Ritz Toasted Chips - Cheddar have 6 g of fat per serving compared with 10 g per serving of the leading regular fried potato chips.