Active nutrition for women by women. Artificial flavor. Viactiv Soft Calcium ChewsThe Calcium You NeedSweet and Simple. Soft, smooth, easy-to-swallow chew with only 20 calories. Convenient, individually wrapped calcium supplement for consumption anytime, anywhere. 500 mg of elemental calcium per chew, supplied by nature's most concentrated calcium source, calcium carbonate. Clinically demonstrated to be absorbed as effectively as the calcium in an 8 oz. glass of lowfat milk. Unique blend of Vitamins D and K to enhance absorption and utilization. Viactiv Soft Calcium ChewsBe sweet to your bones. Every day activities cause the body to lose calcium. Women's bodies require as much as 1,000 to 1,500 milligrams of calcium every day, as many as 3 out of every 4 women do not meet these daily requirements. Adequate calcium in a healthful diet may reduce the risk of osteoporosis. (See insert for more information). Designed for women by a team of women, revolutionary Viactiv Soft Calcium Chews give you the calcium you need in a chew you'll enjoy. Not a pill or tablet, Viactiv tastes more like a delicious treat than medicine. Each soft, smooth chew contains half the Daily Value of calcium, plus bone-boosting Vitamins D and K.